Marketing Automation in eCommerce Management
Posted On: Mar 10, 2024 23:19:12 GMT -5
Post by afifatabassum on Mar 10, 2024 23:19:12 GMT -5
Marketing automation can be an extremely effective and powerful tool for creating a highly personalized experience in both B2B eCommerce and B2C eCommerce. However, used improperly, marketing automation can have the opposite effect than desired. We have several clients who are taking advantage of the potential offered by marketing automation by activating automatic triggers and sending targeted and personalized email campaigns based on demographic data and behaviors. All of this can be a lot of fun and can often create new sales scenarios, allowing you to capitalize on cross-selling and up-selling in a strategic way, easily increasing sales volumes. The main phases in which marketing automation facilitates the management of the eCommerce site are the following.
Lead Generation Data collection and management Brazil Phone Number Sending communications based on the lead or customer's behavior on the website, or based on time intervals Management of purchasing process Management of abandoned carts Monitoring brand recognition and conversations on social media Management of pre- and post-purchase phases What is the contribution of marketing automation in eCommerce? Marketing automation software helps the company in the optimal management of its website at every stage of the lead acquisition and conversion process. Let's see how. The traffic creation phase Let's say we own an eCommerce site. The first fundamental step for selling products online is to create traffic to our website.
To do this, you can use the most varied tools: SEO, Adwords, sponsored posts on social networks, but if these tools are not integrated into a larger system such as that of a marketing automation software, it will be difficult to profit from the operations performed. Marketing automation platforms are able to integrate and track the data coming from the various operations carried out and combine them in a coherent manner providing a complete identikit of the target and the user who visited our website. Furthermore, these software offer the possibility of creating customized forms, pop-up forms and landing pages to adapt them to the company website and user needs. In this way, the information entered at the time of registration will also complete the identikit of the user/target and the company will be able to have a complete picture of their needs, fears, interests and purchasing behavior .
Lead Generation Data collection and management Brazil Phone Number Sending communications based on the lead or customer's behavior on the website, or based on time intervals Management of purchasing process Management of abandoned carts Monitoring brand recognition and conversations on social media Management of pre- and post-purchase phases What is the contribution of marketing automation in eCommerce? Marketing automation software helps the company in the optimal management of its website at every stage of the lead acquisition and conversion process. Let's see how. The traffic creation phase Let's say we own an eCommerce site. The first fundamental step for selling products online is to create traffic to our website.
To do this, you can use the most varied tools: SEO, Adwords, sponsored posts on social networks, but if these tools are not integrated into a larger system such as that of a marketing automation software, it will be difficult to profit from the operations performed. Marketing automation platforms are able to integrate and track the data coming from the various operations carried out and combine them in a coherent manner providing a complete identikit of the target and the user who visited our website. Furthermore, these software offer the possibility of creating customized forms, pop-up forms and landing pages to adapt them to the company website and user needs. In this way, the information entered at the time of registration will also complete the identikit of the user/target and the company will be able to have a complete picture of their needs, fears, interests and purchasing behavior .